Proficio blogs

Data_driven_creative

A data-driven creative: show people what they want to see

Data are a must-have in today’s digital world. Use them in creatives too and give people content they want to see.

Michael Chamrath 20. 12. 2022

New metric Share of Search as a substitute for Share of Voice?

New metric Share of Search as a substitute for Share of Voice?

Filip Gorba 08. 06. 2022

Google Tag Manager Server-side

The future of analytics: Why should you switch to the new version of GTM

Lukáš Vožda 01. 06. 2022

Surveys 360

What do people think? Fast feedback thanks to Surveys 360

Gabriela Keprtová 24. 05. 2022

Google Marketing Platform

Meet Google Marketing Platform

Gabriela Keprtová 24. 05. 2022

Embellish your ads with DV360

Display & Video 360: embellishes ads to perfection

Andrea Čuchranová 18. 05. 2022

Sportega

Case study: We made search campaigns for Sportega 21% more efficient

Michael Chamrath 13. 04. 2022