Online-Marketing News & Updates

Automated Seznam campaigns with Sklik Bidding.

Sklik Bidding: Make your Seznam campaigns more effective

Automated strategies in Google Ads are known and used by most of us. But in Sklik, we still optimize campaigns “manually”. To increase the efficiency of our work and maximize campaign performance, we have invented Sklik bidding.

Michael Chamrath, Tomáš Řezníček 17. 09. 2024

The end of 3rd party cookies: What to expect?

The decline of 3rd party cookies: The most important questions answered

Oliver Kutiš 08. 08. 2024

Google AI Overviews bring a new way of searching

Google AI Overviews: what does the future of search hold?

Anna Kudláčková 22. 07. 2024 SEO

Cart data help with optimising your campaigns

Are you using all available data to manage your Google Ads shopping campaigns? And what about cart data?

Vojtěch Vacek 18. 07. 2024

The answer is not easy!

Let’s face it: You cannot always measure the efficiency of marketing in an exact way

Richard Kafoněk 10. 07. 2024 Marketing strategy

Bing Ads

Bing Ads: Advantages, disadvantages and hidden pitfalls

Adam Horák 19. 06. 2024

AI & SEO

SEO & artificial intelligence: How AI can foster efficiency

Kateřina Chovancová 18. 06. 2024 SEO