How we work
Programmatic & RTB
Real-time bidding is the process by which you can buy and sell advertising through real-time auctions. This allows for highly targeted ad delivery. This is also why RTB has become an important pillar for branding and acquisition campaigns and is an integral part of most of our strategies.
In campaigns, we focus on high ad viewability with reaching a given frequency per user across devices and campaigns. With our proprietary bidding algorithms and the use of automated optimizations, we achieve better campaign efficiency and thus better our work.
We run campaigns in DV360, which is part of Google Marketing Platform, as well as in Adform. With RTB, we manage campaigns across image, video, TV, audio or other multimedia channels - all from one platform.
Almost unlimited possibilities
RTB allows for targeting including third party, a wide range of interactive rich media formats and personalized ads. And let’s not forget DOOH (digital outdoor advertising).
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