UX & CRO

In order for customers to decide to purchase, they need to be able to easily navigate the store. They typically want to find what they are looking for right away and complete the transaction as quickly as they can. This also applies to websites or online shops.

About the service

What UX and CRO will bring you

UX (User Experience) measures how satisfied visitors are with a website or application; whether they can easily find the information they came for. A functional UX in practice means that the user successfully completes their purchase and the website has a good conversion rate.

This brings us to CRO (Conversion Rate Optimization) - the optimization of the conversion rate. It is a set of steps that lead to better website performance: higher sales, traffic, and new customers. It depends on the goals you have set.

Our partner company PORTA specializes in UX and CRO.

It is not enough for a website to just look good. It must primarily generate revenue. Therefore, you should address both: UX, which is the quality of the user experience, and CRO - the optimization of the conversion rate.

Procedure

Going the tried and tested way

Analyzing and researching

We don’t pull recommendations out of nowhere, we always base them on relevant data. We collect valid information, evaluate it and propose starting points.

Designing, drawing, and creating

From the rough draft to the functional prototypes.

Testing

We test not only the designed prototypes but also present existing solutions to real users for the purpose of control. We verify the prototype’s functionality in practice and look for possible improvements.