Customer segmentation
With our help, segment your customers and dominate the market! We identify groups with the highest profitability or growth potential and then precisely target marketing activities to them.
How we work
We sort and group customers
When segmenting, we take into account several factors that allow us to classify individual parts of your target group. What are those factors?
RFM segmentation
We divide customers based on the number of purchases (quantity and frequency), monetary value (monetary), and time since the last purchase (recency).
Demographic segmentation
We divide customers by age, gender, income, and education.
Behavioral segmentation
We divide customers based on their behavior towards the product, such as usage rate, loyalty, readiness to buy, and more.
Psychographic segmentation
We divide customers based on their personalities, values, attitudes, interests, and lifestyles.
Geographic segmentation
We divide customers based on their geographical location, such as region, city, or climate.