Market analysis & segmentation
Every product has potential buyers. But how do you find yours? Market analysis and segmentation can help! We divide consumers into groups with similar needs or characteristics. We create a market strategy tailored to each individual segment.
We analyze the market using several methods. Demographic, psychographic, and behavioral segmentation take into account factors such as age, income, lifestyle, personality, and purchasing behavior.
Articles
What we have written about market analysis and segmentation
Meet Google Marketing Platform
Gabriela Keprtová
24. 05. 2022
3 Basic Questions About Expansion
Adam Funiok
24. 09. 2021