When you have the right partner on your side, nothing holds you back. Find out how we increased e-commerce sales many times over through the right strategy and helped define key markets for expansion.
Sanitino, a leading supplier of bathroom and kitchen equipment, which is also expanding its portfolio to include the Home and Garden vertical, operates in a total of 10 markets in Europe and is currently expanding into another.
We have been working with Sanitino for almost a decade – since 2017. Our partnership started with a simple yet ambitious goal to multiply turnover at least 3x within 5 years by expanding abroad. And it worked. A staggering increase of 966% in 6 years.
In the years of 2018 – 2022 all countries saw at least a 20% increase in efficiency and the overall revenue grew tenfold. In the German and Italian markets, for example, we were able to directly double the efficiency.
Comparison of H1 2024 and 2023 across all countries
Despite a 10.8 % rise in costs due to the launch of a new market, we successfully increased the number of conversions by 20 % and achieved a 14 % growth in conversion value. The growth of spends is growing, also thanks to the increasing prices per click, but much slower than the conversion value. This growth underlines our ability to adapt and thrive, with strategic investment and increased marketing efforts contributing to significant improvements in overall performance.
Our relationship is based on trust and great work on both sides. Together we have gradually expanded into several countries in Europe, namely Italy, Netherlands, Belgium, France, Austria, Spain, Germany, Romania. Currently, we are expanding into another country, Poland, we are already working on expansion plans for the next few years.
We have divided cooperation with Sanitino into 4 areas. Let’s look at it now:
Initial Market Entry phase
We have implemented a systematic approach in each country to ensure our success. The first step was to enter the market, where it was essential for us and Sanitino to maximize customer awareness and support shopping on our e-shop.
This initial phase involved intensive market research, competitor analysis, and understanding consumer behavior to tailor our approach. We focused on establishing strong customer relationships through targeted marketing campaigns and promotional efforts.
This ensured that the Sanitino brand became recognizable and trusted.