Customer analysis
Customer databases, together with an overview of their orders, are a valuable source of information about purchasing behavior. Customer databases and customer order overviews are valuable sources of information regarding customer purchasing behavior.We will help you decipher data from these, build a stronger relationship with your customers, and show you how to use these for your acquisition and retention activities.
Services
How we can help you
Analysis of repeat purchases
Not ready for big changes yet? A good starting point can be a simple overview of how you are doing in terms of retention. It’s a quick analysis that will reveal how often customers come back to your e-shop.
RFM analysis
We will rate customers based on 3 criteria - retention, purchase frequency, and monetary value of orders. Based on this, we will divide them into several segments (VIP customers, penny-pinchers, big spenders, etc.). This allows you to prepare personalized communication with each group.
Customer Lifetime Value (CLV)
Retaining current customers is much cheaper than acquiring new ones. But where exactly is the line? What is the value of your average customer and how many orders will they likely make in a given period of time? We will answer that for you.
Reporting and integration into retention tools
After initial analysis and a review of retention tool settings (emailing, remarketing), we will help you connect data from our sources to the advertising platforms you use. Then we track how the proposed changes have affected the data. We can visualize the data in Data Studio or integrate it in real-time for your company’s Power BI.
Lead evaluation
Don’t have an e-shop and are struggling with the issue of long delays, off-site purchases for closing deals, or switching to a paid version of an application? We will help you set up sales funnel measurements and trace the original source of each lead.