Attribution and Campaign Evaluation
It is said that half of the marketing expenses are wasted. How do you find out which ones? We are happy to take a look at your sources of traffic and tell you where you could save or improve more.
Our services
How we can help you
Analytics setup audit
Proper analytics setup and data collection is the first step to precise campaign evaluation. We will ensure that everything is technically optimized and that you are accurately measuring all important metrics and goals.
Website and content evaluation
We will identify the strengths and weaknesses of your website, determine which content is most interesting to your visitors, and identify problematic areas that lead to high bounce rates.
Source of traffic analysis
Are we investing too much in branding? Is remarketing unnecessary? If you are asking yourself these questions, you are in the right place. We will analyze your traffic sources and figure out which channels are paying off and which are not.
Data-driven attribution
Even in today’s world, many marketers evaluate campaigns solely based on last-click attribution models. We have designed our own algorithms for calculating data-driven attribution (Markov and Shapley). This allows us to have a much more detailed insight into campaign results.
Consultations and training
If you want to make the right marketing decisions, you need to learn how to navigate interpreted data effectively. We can prepare training for you where you will learn how to read data, work with it, uncover new insights, and gain strategic recommendations.
Other services