Web and mobile app analytics
Do you have incorrectly configured measurement tools? If so, you likely have no idea about customer behavior on your website or performance of your marketing channels. We can help you fix this.
What we can help you with
Google Analytics and Google Tag Manager audit
We will conduct a comprehensive check to ensure that you are collecting the most accurate data possible for important metrics. We will provide specific recommendations and help you identify missed opportunities.
Goal definition and setup
After getting to know your business and website, we will design and set up goals that will allow us to evaluate the performance of your website and marketing activities. In addition to orders or leads (B2B), we will also focus on micro-goals. We will supplement the view of website visitor behavior and obtain more detailed marketing segmentation.
Advanced Google Analytics setup
Data cleaning from spam, grouping of channels for better campaign overview, grouping of website content into logical units, or data-driven attribution. All of these will take your analytics to the next level.
Not sure which of your landing pages works better? Setting up an A/B test may not be easy. We will help you define and implement the test, for example, in Google Optimize.
Are you developing a mobile application? Along with your website, we will help you set goals and track application crashes using tools from the Firebase suite and link data to the website in the new Google Analytics App + Web.
Clear and understandable reporting
We have our own system for reporting campaigns, which allows us to adapt to your needs. We will prepare a report in Google Data Studio or connect the data to corporate reporting, for example, in Power BI and integrate it with internal data from your accounting system.
What else can we prepare for you
Consultations and training
If you want to make the right marketing decisions, you need to learn how to navigate the interpreted data well. We will prepare training sessions for you, where you will learn how to read data, work with it, uncover new insights, and gain strategic recommendations.