E-commerce analysis
We will verify which orders earn your company more profit and which earn less. We will optimize the performance of your products, website, and key KPIs.
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How we can help you
E-commerce analytics from a website perspective
Using the enhanced e-commerce modules in Google Analytics, we will answer your questions on the performance of your e-shop in relation to your website. With the data obtained, we will analyze which products are selling less and why.
Analysis of category and brand performance
We will review the sales of your product range and identify groups of products that are not selling well, despite marketing investments. We will highlight products that you can sell more by simply giving them more attention.
Product-level margin calculation
We will link advertising and product costs, including logistics, and calculate margins that reflect reality more closely. We understand that item-level cost calculation can be complicated, but we will navigate it together.
Optimizing campaigns based on margin
If you have a carefully calculated product-level margin, it is the ideal time to embark on the journey of optimizing campaigns based on margins, not revenue. We will help you set everything up to sell more products that actually make a profit and fewer that you lose money on.
Revenue and sales forecasting
Based on historical sales and long-term trends, we will generate sales forecasts for individual categories of your product range. This will prepare you well for the upcoming season and provide you with hard numbers to support growth planning for the next period.
Consultation and training
If you want to make the right marketing decisions, you need to learn how to navigate data well. We will prepare training for you, where you will learn to read data, work with it, uncover new insights, and gain strategic recommendations.
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