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New metric Share of Search as a substitute for Share of Voice?

New metric Share of Search as a substitute for Share of Voice?

In the last year, Share of Search metric has been talked about more and more. If you want to evaluate the market share of your brand as compared to competitors, it’s one of the more precise indicators. It’s being called a substitute for Share of Voice, with the difference that you can determine the Share of Search easily, quickly, and for a fraction of the cost. Can we truly interchange the two metrics? 

Filip Gorba 08. 06. 2022