Server-side GTM implementation: Advantages for increased Campaign Efficiency

Traditionally, Google Tag Manager (GTM), a technology that allows the collection and processing of data, operates on client-side, executing tags within a user’s browser. Server-side GTM shifts the execution onto a server instead of the user’s browser. This makes the data less susceptible to manipulation, leading to data sovereignty, higher accuracy and reliability. An added benefit: it can help speed up your website if previously you had a lot of tracking codes in standard GTM.

Lukáš Vožda 20. 11. 2023 Marketing strategy, Analytics