Lisa Erschbamer
As the Director for Digital Advertising my focus lies on all things Paid Media. I particularly enjoy developing innovative strategies jointly with our SEO experts to drive efficient overall search growth for our clients.
PPC Trends 2024: A(nother) year of Change
For many years PPC advertising has been a firm pillar in the digital marketing landscape, allowing businesses to reach their target audiences effectively. As we step into 2024, PPC and marketing in general, is subject to remarkable transformations driven by regulatory changes around privacy and user data, technological advancements like generative AI and large language modelling, and shifting consumer behaviour.
Lisa Erschbamer
18. 12. 2023