Vojtěch Vacek
At Proficio, I focus on PPC campaigns for our clients, mostly in the e-commerce sector. When I’m not evaluating campaign performance, I like to go for a bike ride or head straight to a triathlon race.
What strategy to choose for Google Ads shopping campaigns?
With the rise of automation and the Performance Max format, there are several opportunities for professionals to manage shopping campaigns in Google Ads. Sometimes it is worth putting your performance into “PMAX”, other times a classic “PLA” is better. In this article, we’ll show you a few basic strategies - depending on the state of your account, feed or client’s business.
Vojtěch Vacek
19. 11. 2024
