Andrea Holingová
I use one hand for PPCs and the other for RTB campaigns. I set up, optimise, and evaluate.
Cheap Impressions, Expensive Attention: Where Your Video Budget Is Leaking
The lowest CPM in your report looks like good news. But you are paying for impressions, not for whether anyone actually noticed your ad. In a brand video campaign for a Czech online retailer of premium cookware, we measured what real attention costs. Impressions on YouTube were 49% more expensive than on Facebook. Attention on YouTube was 2.5× cheaper.
Andrea Holingová
26. 10. 2026
