Why Proficio
A website redesign from an SEO perspective
A website redesign often involves significant changes to the design, content, structure, and technical solution. Such changes can bring many challenges from an SEO perspective. If you don’t handle everything in time, it can have a negative impact on the website in the future.
Avoid these mistakes
Most common mistakes in website redesign
There can be several reasons for a website redesign, but the main one is often the desire for something new and better. Unfortunately, you can still make mistakes that will cause the opposite effect.
01
Correct indexing
This is often a neglected aspect of website redesign. We ensure that the robot only crawls where we need it to. We define rules for setting indexing and browsing restrictions. This helps us avoid unwanted duplicates or displaying unwanted pages in search results.
02
URL creation
If you had to remember just one thing, it would be that URLs should remain unchanged. We always try to keep them the same during a redesign. From our experience, this is the safest solution. If you really need to change the URL, don’t forget to use a 301 status code.
03
Design over content
The website design should immediately capture the visitor’s attention. However, don’t prioritize design over content. For example, don’t delete valuable text that is a source for others to evaluate your website. Rather, think about how to effectively shorten and restructure it.
We follow a proven process that guarantees good results. We can handle both simple fixes and custom redesigns. Project size is not crucial either. We have helped with smaller projects as well as those that have crossed state borders. We also have experience with rebranding, including complete domain changes. We collaborate with developers, copywriters, UX experts, and other specialists. The result is a comprehensive solution.
How we work
Our approach to redesign
Analysis of the current state
We reveal how the website stands from a technical point of view. Based on this analysis, we identify the strengths and weaknesses of the site and suggest appropriate solutions to any problems. You will have an overview of what should be preserved and what to watch out for.
Preparation of documents for developers
Collaboration with other specialists is necessary. To work hand in hand, we prepare a brief for developers to carry out the entire redesign.
Control and consultation
We evaluate and analyze the entire process step by step. We want to capture any potential problems at the first stage, thereby minimizing damage.
Redesign implementation
To ensure everything runs smoothly, we monitor the work before and after the launch of the new website. In case of any complications, we react promptly and work with the developer to make the necessary repairs.
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