Why you need keyword analysis
Keyword analysis
Keyword analysis is a prerequisite for a successful website. It provides you with comprehensive information about the search queries that users enter. You will find out how people name what you offer. The analysis becomes a solid foundation not only for building SEO, but also for other campaigns such as PPC or branding.
Without work, there’s no dessert. Without keywords, there’s no traffic. That’s why keyword analysis is so important. It’s like a survey that provides you with important data enriched with search volume, positions in search engines, target pages, and other information. There’s a lot you can do with that information.
How we work
How we process keyword analysis
We follow a systematic process based on proven practices and experience, avoiding rookie mistakes.
01
Client introduction
A handshake and signed contract are not enough to start working effectively with a client. It is important to get to know the client well, including their business sector. We thoroughly study their website, product/service offerings, competition, market, and other relevant data.
02
Collecting relevant keywords
After the initial analysis, we start collecting relevant search queries. We strive to collect as many as possible, so we don’t rely on just one source, but instead work with several.
03
Processing gathered data
We process and categorize the data we gather according to classification criteria, and include necessary metrics such as search volume within each search engine, or cost per click.
04
Conclusions and recommendations
The analysis results in recommendations and potential suggestions on how to improve the client’s website. This could include changes in the website’s structure, or mapping out keywords and incorporating them into the website’s content.
Why Proficio?
We will help you to be visible
Regardless of the scope or sector of your business, we have extensive experience in keyword analysis and can accurately estimate the processing time. This will save you time and money. We are not limited by language barriers, as we work with Slovak, English, and German. We won’t burden you with generic documents. All recommendations are specific, and the output is clear enough for you to manage on your own.
How else can we improve the state and overall position of your website?
Website structure design
Based on data from the keyword analysis, we can suggest an appropriate structure for a new website or expand the structure of an existing one.
PPC campaign adjustment
We won’t neglect campaigns either. The processed data from the keyword analysis can be used to adjust PPC campaigns.
Incorporating the results
We can assist you with incorporating keywords and refining text. In collaboration with our copywriters, we can choose a suitable tone and style.
Comprehensive website development from an SEO perspective
Our work doesn’t end with the analysis. We can propose a comprehensive strategy to ensure the continuous development of the website.