Creative formats for Criteo
Static images
|
Technical specification |
|
|
Format |
.JPG, .PNG or .GIF |
|
Size |
under 500 KB |
Dimensions
|
320x50 |
|
300x250 |
|
728x90 |
|
300x600 |
|
160x60 |
|
336x280 |
|
970x250 |
|
320x100 |
|
320x480 |
|
970x90 |
|
468x60 |
|
360x640 |
|
120x600 |
|
250x250 |
|
180x150 |
|
320x568 |
Dynamic ads from feed
|
Technical specification |
|
|
Logo |
HD quality |
|
Size |
max. 5 MB |
|
Format |
.JPG or .PNG |
|
Brand Book |
font |
|
colours |
|
|
Product catalogue |
feed |
|
Types |
display mozaic |
|
display single |
|
|
native |
|
Adaptive ads
|
Technical specification |
|
|
Logo |
HD quality |
|
Size |
max. 5 MB |
|
Format |
.JPG or .PNG |
|
Proportions |
up to 800x2000 |
|
width x height |
|
|
Ideal proportions |
under 600x1200px |
|
Brand Book |
font |
|
colours |
|
|
CTA |
|
|
Texting |
headlines |
|
descriptions |
|
Banners
|
Technical specification |
|
|
Format |
.JPG or .PNG |
|
Size |
Max. 1 MB |
|
Number of images |
1-14 |
|
Dimensions |
square (1200x1200) |
|
horizontal (1200x628) |
|
|
vertical (800x1200) |
|
Brand video
|
Technical specification |
|
|
Format |
.MP4 |
|
Size |
max. 25 MB |
|
Resolution |
720p or less |
|
Length |
max. 30 seconds |
|
Ratio of sizes |
horizontal (16:9) |
|
vertical (9:16) |
|
Showcase
|
Technical specification |
|
|
Logo |
HD quality |
|
Size |
max. 5 MB |
|
Format |
.JPG or .PNG |
|
Proportions |
up to 800x2000 |
|
width x height |
|
|
Ideal proportions |
under 600x1200 |
|
Brand Book |
font |
|
colours |
|
|
CTA |
|
Banners
|
Technical specifications |
|
|
Format |
.JPG or .PNG |
|
Size |
Max. 5 MB |
|
Dimensions |
square (1200x1200) |
|
horizontal (1200x628) |
|
|
vertical (800x1200) |
|
Rich media
Types of ads
|
Cube |
|
Countdown |
|
360 |
|
Hero |
|
Search |
|
Survey |
|
Carousel |
|
Lead form |
|
Scroll |
|
Slider |
|
Story |
|
Testimonials |
Examples of each Rich Media type can be found HERE.
Video
|
Technical specification |
|
|
Format |
.MP4 |
|
Size |
max. 25 MB |
|
Length |
max. 30 seconds |
|
Bit rate |
min. 2500kbps |
|
Resolution |
at least 720p |
|
Proportion of sizes |
square (1:1) |
|
horizontal (16:9) |
|
|
vertical (9:16) |
|
