Ad Formats for Criteo
Static Images
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Technical Specifications |
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Format |
.JPG, .PNG, or .GIF |
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Size |
under 500 KB |
Dimensions
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320x50 |
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300x250 |
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728x90 |
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300x600 |
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160x600 |
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336x280 |
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970x250 |
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320x100 |
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320x480 |
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970x90 |
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468x60 |
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360x640 |
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120x600 |
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250x250 |
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180x150 |
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320x568 |
Dynamic Ads from Feed
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Technical Specifications |
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Logo |
HD quality |
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Size |
max. 5 MB |
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Format |
.JPG or .PNG |
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Brand Book |
font |
|
colors |
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Product Catalog |
feed |
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Types |
display mosaic |
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display single |
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native |
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Adaptive Ads
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Technical Specifications |
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Logo |
HD Quality |
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Size |
max. 5 MB |
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Format |
.JPG or .PNG |
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Aspect Ratios |
Brand / lifestyle image | max. 800x2000 px (width x height), ideally under 600x1200 px |
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Ideal dimensions |
under 600x1200px |
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Brand Book |
font |
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colors |
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CTA |
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Copywriting |
Headings |
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Descriptions |
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Banners
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Technical Specifications |
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Format |
.JPG or .PNG |
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Size |
Max. 1 MB |
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Number of images |
1 – 14 |
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Dimensions |
square (1200x1200) |
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horizontal (1200x628) |
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vertical (800x1200) |
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Brand video
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Technical Specifications |
|
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Format |
.MP4 |
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Size |
max. 25 MB |
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Resolution |
at least 720p |
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Duration |
max. 30 seconds Bit rate min. 2500 kbps |
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Aspect ratios |
horizontal (16:9) |
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vertical (9:16) |
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| square (1:1) | |
Showcase
|
Technical Specifications |
|
|
Logo |
HD Quality |
|
Size |
max. 5 MB |
|
Format |
.JPG or .PNG |
|
Aspect Ratios |
Brand / lifestyle image | max. 800x2000 px (width x height), ideally under 600x1200 px |
|
Ideal aspect ratios |
under 600x1200 |
|
Brand Book |
font |
|
colors |
|
|
CTA |
|
Banners
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Technical Specifications |
|
|
Format |
.JPG or .PNG |
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Size |
Max. 1 MB |
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Dimensions |
square (1200x1200) |
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landscape (1200x628) |
|
|
vertical (800x1200) |
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Rich Media
Ad Types
For example, Criteo offers the following types of rich media ads:
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Cube |
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Countdown |
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360 |
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Hero |
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Search |
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Survey |
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Carousel |
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Lead form |
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Scroll |
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Slider |
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Story |
| Testimonials |
| Selective Video |
You can find a complete overview in the Criteo documentation.
Examples of individual Rich Media types can be found HERE.
Video
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Technical Specifications |
|
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Format |
.MP4 |
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Size |
max. 25 MB |
|
Duration |
max. 30 seconds |
|
Bit rate |
min. 2500 kbps |
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Resolution |
at least 720p |
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Aspect ratios |
square (1:1) |
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landscape (16:9) |
|
|
portrait (9:16) |
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HTML5 / HTML Ad Tags
Banners that are not hosted by Criteo but by your own ad server (Google Ad Manager / CM360, Sizmek, Adform). These are also referred to as redirect banners.
Technical Specifications
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Format |
.HTML, .CSS, .JS, .GIF, .PNG, .JPG or .JPEG (in a single package) |
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Size |
max. 150 kB |
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Animation length |
max. 30 seconds |
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Dimensions |
same as for static images |
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Borders |
A visible border (1 px) is required |
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Audio and video |
not allowed in the banner |
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File names |
lowercase letters, numbers, and underscores only (no uppercase characters or diacritics) |
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Deployment |
HTML5 creatives only via managed service; HTML ad tags and self-service |
Macros must be modified before deployment. For ad servers that are not yet connected, integration must be performed first — a list of supported ad servers and allowed dimensions by country can be found HERE.
Video tags (VAST / VPAID)
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Supported specifications |
VAST 2.0 and higher, VPAID |
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Format |
.MP4 or .MOV (or VPAID or wrapper) |
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Length |
max. 30 seconds |
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Wrapper |
Max. 1 wrapper redirecting to a single inline VAST |
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Ad slots |
not supported |
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Accompanying banners |
are not taken into account |
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Security |
Everything must run over HTTPS (full SSL certification) |
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Measurement |
Supported OMID trackers |
Creative must not contain ActiveX, exit pops, spyware, or malware.
App Install
Campaigns for mobile app installations. This is not a separate creative format — the same creatives are used as on the web (static images, dynamic feed ads, adaptive ads), but they are served in in-app placements.
What Needs to Be Set Up
|
Ad Creative |
static images, dynamic feed ads, or adaptive ads |
|
Measurement |
integration with an MMP (AppsFlyer, Adjust, Branch, Kochava, Singular) |
|
App |
published on the App Store / Google Play |
|
Clicks |
Deep links to the app |
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Campaign types |
App Install (acquisition) and App Retargeting (re-engagement) |
Criteo does not define its own dimensions or size limits for App Install — the specifications for the given creative format listed above apply.