Creative formats for YouTube
Formats
|
Dimensions |
|
|
Square |
1:1 |
|
In portrait |
9:16 |
|
In width |
16:9 |
|
Resolution for 16:9 ratio of sides |
|
|
4320p (8K) |
7680 × 4320 |
|
2160p (4K) |
3840 × 2160 |
|
1440p (2K) |
2560 × 1440 |
|
1080p (HD) |
1920 × 1080 |
|
720p (HD) |
1280 × 720 |
|
480p (SD) |
854 × 480 |
|
360p (SD) |
640 × 360 |
|
240p (SD) |
426 × 240 |
Vertical video
Video in portrait mode when the video is initially displayed
Square video at initial video view
Safe zone landscape
We recommend
- Don’t place the main message in the top 10% and bottom 25% of the video if you want the bulk of the message to be shown to customers in portrait advertising. This is because these areas are most often removed when the video is cropped.
- Reach customers on mobile
- A wider range of content
- More presentation space if viewers hold their phones vertically
- More than 70% of YouTube time is via mobile
- Diversify your video ads - use videos with different aspect ratios so your ads display optimally on different devices.