Creative formats for Tiktok
Dimensions
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Creatives |
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Dimensions |
Usage |
Specification |
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bigger than 540×960 (9:16) |
Feed |
Duration 5-60 seconds (ideally 9-15) |
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Size up to 500 MB |
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bigger than 540×960 (9:16) |
Spark Ads |
Duration 5-60 seconds (ideally 9-15) |
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Organic post promo from profile - should act as an organic post |
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750×526 |
Lead Ads – inside the form |
brand image – introductory picture |
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720×720 |
Lead Ads – logo in the form |
brand logo |
Safe zone
Text formats
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Number of characters for TikTok ads |
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Usage |
Text type |
Character limit |
Note |
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Advertising in the feed |
Title - brand name |
2-40 |
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Main text |
100 |
ideally 30 characters |
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Logo |
- |
1080x1080 |
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LeadAds |
Name |
60 |
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Main text |
No limitations |
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Reason for collecting leads |
Short sentence (no limitations) |
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Privacy policy - URL address |
No limitations |
Company’s personal data policy |
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Acknowledgements |
No limitations |
Text and CTA with a link to the website |
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Questions to the form (TikTok) |
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Custom |
Short answer |
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Multiple options (a,b,c) |
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Scheduling meetings |
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Conditional answers |
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Personal information |
Contact information |
Phone |
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Adress |
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State |
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City |
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Postal code |
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User information |
Name |
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Last name |
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Demographics |
Gender |
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We reccomend
- Create short videos of 9-15 seconds.
- Videos should look as much like real user-generated content as possible, not like brand advertising.
- Place a “hook” in the first to second second second of the video to entice users to keep watching the video.
- The video should have quick cuts.
- If there is spoken word in the video, subtitles are required.