Creative formats for LinkedIn
Banners
|
Dimensions |
Usage |
|
1080×1080 or 1200x627 |
Single image, Lead generation |
|
1080×1080 |
Carousel |
Video
|
Dimensions |
Usage |
|
1920x1080 or 1080x1080 |
Video |
|
1080x1350 or 1080x1920 |
Video for mobile |
|
Technical specifications |
|
|
Length* |
3 seconds to 30 minutes |
|
File size |
75 KB to 200 MB |
|
File format |
.MP4 |
|
Subtitles for video |
must be in .SRT format |
|
Video preview (optional) |
.JPG or .PNG |
|
max. file size 2MB |
|
|
ratio of sides and resolution of video preview and video should match |
|
*We recommend recording videos that are 15-30 seconds long to qualify for all possible placements in the LinkedIn Channel and Audience Network, including placements in video.
Text formats
|
Number of characters in LinkedIn ads |
|||
|
Usage |
Text type |
Character limit |
Recommended length |
|
Single image |
Primary text |
600 |
150 |
|
Headline |
200 |
70 |
|
|
Description |
300 |
100 |
|
|
LeadAds |
Name |
60 |
60 |
|
Primary text |
160 |
160 |
|
|
Privacy policy – URL address |
2000 |
2000 |
|
|
Acknowledgements |
300 |
300 |
|
|
Video |
Primary text |
600 |
150 |
|
Headline |
200 |
70 |
|
|
Description |
300 |
100 |
|
What to watch out for
- The single image size limit for uploading is 5 MB.
- If the ratio is larger, the image is centered and cropped.
- Uploaded photos cannot be resized.
- Small, low-resolution photos may appear in low quality.
- Videos of 20 seconds or less will repeat and play after completion.
- You can only upload videos from a computer, not from a mobile device.
- Video ads must include a video file uploaded directly to LinkedIn, not a link to a third-party site such as YouTube or Vimeo.
- Maximum amount of emoji is 4!