Creative formats for Facebook
Banners
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Dimensions |
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|
1080x1080 |
Square |
|
1080x1920 |
Vertical (stories+reels) |
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1200x628 |
Rectangle |
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Texts |
||
|
Text type |
Character limit |
Note |
|
Primary text |
125 |
It may be longer, but then it may not be displayed in full |
|
Headline |
27 |
For mobile version number of characters according to CTA |
|
Description |
27 |
May not be displayed in full |
Carousel
|
Technical Specifications |
|
|
Dimensions |
1080x1080 |
|
Number of cards |
2-10 |
|
Texts |
||
|
Text type |
Character limit |
Note |
|
Primary text |
125 |
It may be longer, but then it may not be displayed in full |
|
Headline |
25 |
For mobile version number of characters according to CTA |
|
Description |
18 |
May not be displayed in full |
Video
|
Dimensions |
|
|
1080x1080 |
Square |
|
1080x1920 |
Stories / Reels |
|
Length of videos by location |
||
|
Platform |
Location |
Length |
|
|
Facebook channel posts |
Max. 240 minutes |
|
Facebook Quick articles |
Max. 240 minutes |
|
| Facebook instream videos (mobile) |
5 seconds to 10 minutes |
|
|
Facebook instream videos (computer) |
5 to 15 seconds |
|
|
Facebook Marketplace |
Max. 240 minutes |
|
|
Facebook Stories |
1 to 15 seconds |
|
|
Native, banner and insertion ads in Audience Network |
1 to 120 seconds |
|
|
Instream videos in Audience Network |
5 to 30 seconds |
|
|
Video ad with reward for viewing in Audience Network |
3 to 60 seconds |
|
|
|
Instagram Stories |
1 to 120 seconds |
|
Feed posts on Instagram |
1 to 120 seconds |
|
|
Texts |
||
|
Text type |
Character limit |
Note |
|
Primary text |
125 |
It may be longer, but then it may not be displayed in full |
|
Headline |
27 |
For mobile version number of characters according to CTA |
|
Description |
27 |
May not be displayed in full |
Safe Zones
For ads destined for Stories and Reels, try to maintain safe zones (the space at the top and bottom where no text, logos or other essential content elements are placed) and don’t cover them with a profile icon or call to action.
Leads Ads
|
Dimensions |
|
|
1080x1080 |
Square |
|
1080x1920 |
Vertical (stories + reels) |
|
1200x628 |
Rectangle - inside the form |
|
Texts – advertising |
||
|
Text type |
Character limit |
Note |
|
Primary text |
125 |
It may be longer, but then it may not be displayed in full |
|
Headline |
27 |
For mobile version number of characters according to CTA |
|
Description |
27 |
May not be displayed in full |
|
Texts – form |
||
|
Text type |
Character limit |
Note |
|
Title |
60 |
– |
|
Primary text |
No limitations |
5 bullets up to 80 characters |
|
Reason for collecting leads |
No limitations |
Short sentence |
|
Privacy policy – URL |
No limitations |
Company’s data protection policy |
|
Acknowledgements |
No limitations |
Text and CTA with a link to the website |
We recommend
- Write a minimum of text.
- In the primary text, have only the specific information you want to convey.
- The headline should include your promotional slogan.
- Avoid repeating the claymation in the banner and text.