Creative formats for DV360
Banners
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Banners |
Mobile banners |
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300×600 |
480×480 |
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480×300 |
300×250 |
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300×250 |
250×250 |
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970×210 |
160×600 |
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970×310 |
320×100 |
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970×250 |
336×280 |
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320×100 |
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336×280 |
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250×250 |
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160×600 |
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930×180 |
The dimensions in bold are the basic formats required.
Special dimensions
Check visible areas HERE.
HTML banners
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Instructions for preparation can be found HERE.
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To check the correctness of HTML5 click tags HERE.
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After uploading, the following message must appear.
Native Google Inventory listings, including videonative
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Images and logos for native advertising |
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Type |
Minimum size |
Maximum size |
Max. size |
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Image (rectangle 1,91:1) |
1200×627 |
1999×1999 |
1,2 MB |
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Image (square 1:1) - recommended |
627×627 |
1999×1999 |
1,2 MB |
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Logo (square 1:1) |
100×100 |
1999×1999 |
1,2 MB |
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Basis for native content ads |
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Background |
Character limit |
Note |
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Long title |
50 |
Not needed if the Heading is used |
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Long text |
150 |
Not needed if Text is used |
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Destination URL (required) |
1024 |
The page of the website to which the user should be sent after clicking on the advertisement |
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Caption URL (required) |
30 |
- |
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Company name (required) |
25 |
- |
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Call to action |
15 |
- |
Native video – the same as for combined advertising, but it must also meet the requirements for video.
Video in the content network
Video
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Technical specifications |
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|---|---|---|
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Format |
.MOV |
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.MP4 |
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can also be .AVI, .M4V, .MPEG, .MPG, .OGV, .WebM, .WMV |
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Dimensions |
Landscape/horizontal |
1280×720, 1920×1080 or 1440×1080 |
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Portrait/vertical |
720×1280, 1080×1920 or 1080×1440 |
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Square |
720×720, 1080×1080 or 1920×1920 |
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Ratio of sides |
Landscape/horizontal |
16:9 or 4:3 |
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Portrait/vertical |
9:16 or 3:4 |
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Code |
H.264 |
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Frame rate |
23,98 or 29,97 |
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Data flow |
at least 20 MB/s |
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Length |
preferably 15 or 30 seconds (can be less than 15 seconds or up to 90 seconds) |
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Size |
max. 1 GB |
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Black edges on the sides |
without black edges |
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Black edges at the top and bottom |
without black edges |
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| Supported specifications |
VAST 2.0, VAST 3.0, VAST 4.0. and VPAID 2.0 |
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Sound
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Technical specification |
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Code |
PCM (preferred) or AAC |
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Data flow |
min. 192 kb/s |
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Bit depth |
16 or 24 bits only |
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Sampling frequency |
48 kHz |
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Sound settings |
required |
Companion Banner
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Technical specification |
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Accompanying banner |
max. 20kB |
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static image or HTML5 |
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animation can be up to 15 seconds |
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Companion banner |
18-24 FPS |
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Dimensions |
300×250, 728×90 and 300×60 |
Spotify
Audio Everywhere
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Technical specification audio |
|
|
Maximal length |
30 seconds |
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File type |
.OGG |
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Technical specification banner |
|
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Size |
640x640 |
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Maximum size |
200 KB |
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File type |
.JPEG |
Video Takeover
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Technical specification video |
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Maximum length |
30 seconds |
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Format |
16:9 (landscape) or 9:16 |
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Maximum size |
500 MB |
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File type |
Desktop |
.WebM |
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Mobile |
.MOV or .MP4 |
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Quality |
HD 1280×720 or similar (landscape) |
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HD 720×1280 or similar (portrait) |
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Technical specification of the accompanying banner |
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Maximum size |
640×640 |
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Size |
200 kB |
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File type |
.JPEG |
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CTA |
max. 16 characters |
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e.g. learn more, discover more, study with us, apply… |
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