Creative formats for Google Ads Apps

Asset requirements for app engagement campaigns

Required assets:

Text (essential)

• Min. 2 Headlines (max 5, ideally at least 3) 
  • Max characters - 30
• Min. 1 Description (max 5, ideally at least 3) 
  • Max characters - 90
• Each asset ends with punctuation.

Images (optional) - up to 20 pieces

• Recommended sizes (+ ratio): 
  • 1200x1200 (1:1)
  • 1200x628 (1,91:1)
  • 1200x1500 (4:5)
• Minimal sizes:
  • 200x200
  • 600x314
  • 320x400
• Max. data size: 5MB
• Ideally without text (with exception to Logo)

Video (optional) - up to 20 pieces

• Videos added using a YT video link URL
• At least 10s long

HTML5 (optional) - up to 20 pieces (zip files)

• AMPHTML not usable
• More info on Google Support
• Ads support voice as well as video