Creative formats for Apple Search Ads
- Custom Product Pages
- App Screenshot Specifications
- App Previews
- Video Specifications
- App Preview Resolution
Publish additional versions of your App Store product page, each highlighting a feature or specific content from your app and with a unique URL that you can share.
iPhone 6.5-inch is a required size, others are optional.
You can prepare multiple variations for a single size, then test them within Custom Product Pages.
Up to 3 app previews and 10 screenshots.
Up to 35 additional versions of your product page on the App Store for iPhone and iPad.
Your ad will only appear on devices for which the sizes are available. This can help you both limit and expand your campaign reach.
Custom Product Pages
An example of what a different Custom Product Page might look like using a different creative:
Specifications for app screenshots
iPhone
iPad
App previews
You can provide app previews in H.264 and ProRes 422 (HQ only) formats with the following specifications.
Video specifications
App preview resolution
iPhone
| Device size | App preview size |
| 6.9″ Display | 886 x 1920 pixels (portrait) |
| 1920 x 886 pixels (horizontal) |
|
| 6.5″ Display |
886 x 1920 pixels (portrait) |
|
1920 x 886 pixels (horizontal) |
|
| 6.1″ Display |
886 x 1920 pixels (portrait) |
|
1920 x 886 pixels (horizontal) |
|
| 5.5″ Display |
1080 x 1920 pixels (portrait) |
|
1920 x 1080 pixels (horizontal) |
|
| 4.7″ Display |
750 x 1334 pixels (portrait) |
|
1334 x 750 pixels (horizontal) |
|
| 4″ Display |
1080 x 1920 pixels (portrait) |
|
1920 x 1080 pixels (horizontal) |
|
| 3.5″ Display | No option to add app preview |
iPad
| Device size | App preview size |
| 13″ Display | 1200 x 1600 pixels (portrait) |
| 1600 x 1200 pixels (horizontal) |
|
| 12.9″ Display |
1200 x 1600 pixels (portrait) |
|
1600 x 1200 pixels (horizontal) |
|
|
900 x 1200 pixels (portrait) |
|
|
1200 x 900 pixels (horizontal) |
|
| 11″ Display |
1200 x 1600 pixels (portrait) |
|
1600 x 1200 pixels (horizontal) |
|
| 10.5″ Display |
1600 x 1200 pixels (horizontal) |
|
1200 x 1600 pixels (portrait) |
|
| 9.7″ Display |
900 x 1200 pixels (portrait) |
|
1200 x 900 pixels (horizontal) |