Creative formats for Bing/​Microsoft Ads

Audience Ads

Dimensions for Audience Ads

Type

Minimum size

Recommended size

Obligation

Image 1.91:1

703×368

1200×628

Required

Image 1.78:1

624×350

1200×674

Optional

Image 1.5:1

300×200

1200×800

Optional

Image 1.33:1

100×75

1200×902

Optional

 

Image – Audience Ads

 

What to watch out for

  • If the recommended dimensions are not supplied, Bing itself will crop the mandatory dimension and use it for the recommended formats.
  • There is no maximum file size, but there is a global website limit of 5MB per ad.
  • Allowed file formats are .JPEG and .PNG.
  • Photos must not contain text.
  • Photos must be relevant to the landing page.

 

Multimedia Ads

Dimensions for Multimedia Ads

Type

Minimum size

Image 1.91:1

703×368

Image 4:1

608×152

Image 1:1

470×470

Image 1:2

470×940

Logo 1:1

128×128

Logo 4:1

512×128

 

Image – Multimedia Ads

 

What to watch out for

  • There is no maximum file size.
  • Allowed file formats are .JPEG, .JPG, .PNG and .GIF without animation.

 

Need banners? We will be happy to process them for you! So don’t hesitate to contact your Client Success Manager.