Creative formats for Google Ads
Banners
|
Banners |
Mobile banners |
|
728×90 |
320×100 |
|
300×250 |
300×50 |
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970×250 |
320×50 |
|
160×600 |
|
|
300×600 |
|
|
200×200 |
|
|
240×400 |
|
|
250×250 |
|
|
250×360 |
|
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336×280 |
|
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580×400 |
|
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120×600 |
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300×1050 |
|
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468×60 |
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930×180 |
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970×90 |
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980×120 |
The dimensions marked in bold are the basic formats required.
Responsive display ads
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Resources for responsive display ads |
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|
Resource |
Character limit |
Note |
|
Short headline |
30 |
Min. 1 short headline (max. 5) |
| Can be displayed with or without a description | ||
|
Long headline |
90 |
- |
|
Description |
90 |
Min. 1 description (max. 5) |
|
Complements the headline and calls the user to a specific action |
||
|
Destination URL |
- |
The website page to which the user should be sent after clicking on the ad |
|
Company name |
25 |
- |
|
Images and logos for responsive display ads |
|||
|
Type |
Minimum size |
Recommended size |
Maximum file size |
|
Image (landscape) |
600×314 |
1200×628 |
5120 kB |
|
Image (square) |
300×300 |
1200×1200 |
5120 kB |
| Image (portrait) |
600×1067 |
900×1600 |
5120 kB |
|
Logo (landscape) |
512×128 |
1200×300 |
5120 kB |
|
Logo (square) |
128×128 |
1200×1200 |
5120 kB |
What to watch out for
- Avoid repetition. The brand name should never be repeated in promotional text.
- Users often respond to information that relates to price. Price-related discounts or promotions usually perform better than company slogans.
- Be specific when presenting an offer.
Demand Gen ad with one image
|
Assets for Demand Gen ads with one image |
||
|
Asset |
Character limit |
Note |
|
Headline |
40 |
The recommended number of headlines is 5 (min. 3, max. 5) |
|
Description |
90 |
The recommended number of descriptions is 3 (min. 3, max. 5) |
|
Company name |
25 |
- |
|
Destination URL |
- |
The page of the website to which the user should be sent after clicking on the advertisement |
|
Images and logos for Demand Gen ads with one image |
||||
|
Type |
Recommended number |
Minimum size |
Recommended file size |
Maximum file size |
|
Image (landscape) |
3 |
600×314 |
1200×628 |
5120 kB |
|
Image (square) |
3 |
300×300 |
1200×1200 |
5120 kB |
|
Image (portrait) |
3 |
480×600 |
960×1200 |
5120 kB |
|
Logo (square) |
min. 1 |
128×128 |
1200×1200 |
5120 kB |
Demand Gen carousel with multiple images
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Assets for Demand Gen carousel with Multiple Images |
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|
Asset |
Character limit |
Note |
|
Headline |
40 |
The recommended number of headlines is 5 (min. 3, max. 5) |
|
Min. 1 heading must be 15 characters or less |
||
|
Description |
90 |
The recommended number of descriptions is 3 (min. 3, max. 5) |
|
Company name |
25 |
- |
|
Destination URL |
- |
The page of the website to which the user should be sent after clicking on the advertisement |
|
Images and Logos for Demand Gen carousel with Multiple Images |
||||
|
Type |
Recommended number |
Minimum size |
Recommended file size |
Maximum file size |
|
Card images |
min. 2 |
600×314 |
1200×628 |
5120 kB |
|
Card images |
min. 2 |
128×128 |
1200×1200 |
5120 kB |
| Card images |
min. 2 |
480×600 |
960x1200 |
5120 kB |
|
Logo (square) |
min. 1 |
128×128 |
1200×1200 |
5120 kB |
Video for Demand Gen
Important:
- All Demand Gen videos must be uploaded to your YouTube channel. Then just send us a link to them.
|
Videos and logo for Demand Gen video |
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|
Type |
Recommended number |
Aspect ratio |
Resolution |
Maximum size |
|
Video (landscape) |
2 |
16:9 |
1920×1080 |
- |
|
Video (portrait) |
2 |
9:16 |
1080×1920 |
- |
| Video (square) |
2 |
1:1 |
1080×1080 |
- |
|
Logo (square) |
1 |
1:1 |
1200×1200 |
150 kB |
|
Assets for Demand Gen video |
||
|
Asset |
Character limit |
Note |
| Call to action |
10 |
- |
|
Headline |
40 |
The recommended number of headlines is 5 (min. 3, max. 5) |
| Long headline |
90 |
The recommended number of headlines is 5 (min. 3, max. 5) |
|
Description |
90 |
The recommended number of descriptions is 5 (min. 3, max. 5) |
|
Company name |
25 |
- |
Need banners or videos? We will be happy to process them for you! Do not hesitate to contact your Client Success Manager.
Performance MAX (PMAX)
Text assets for PMAX campaign
|
Asset |
Character limit |
Number of options |
|
Short headline |
30 |
Min. 3, ideally 10-15 |
|
Long headline |
90 |
Min. 1, max. 5, ideally 3 |
| Short description | 60 | 1 |
|
Long description |
90 |
Min. 2, max. 4, ideally 4 |
|
Company name |
25 |
1 |
Notes:
- Texts should be clear and concise, avoid unnecessary repetition or overly complex wording.
- Try to exploit your competitive advantages and added value for the customer. Remember that Google can combine texting with each other.
Image assets for PMAX campaign
|
Type |
Recommended amount |
Minimum size |
Recommended size |
Maximum file size |
|
Landscape image |
4 |
600×314 px |
1200×628 px |
5 MB |
|
Portrait image |
2 |
480x600 px |
960x1200 px |
5 MB |
|
Square image |
4 |
300×300 px |
1200×1200 px |
5 MB |
|
Square logo |
1 |
128×128 px |
1200×1200 px |
5 MB |
|
Horizontal logo |
1 |
512×128 px |
1200×300 px |
5 MB |
Notes:
- Some images are mandatory, others are optional. Mandatory ones include landscape, square and 1:1 logo, optional ones include 4:1 logo and portrait image. We recommend including optional dimensions for graphics.
- Images should be in JPG or PNG format.
- Higher resolution images ensure better display quality on different devices.
- Banner images can also be uploaded. You can find out all about banner sizes at https://proficio.io/dimensions/google-ads#bannery
Video assets for PMAX campaign
|
Type |
Recommended amount |
Aspect ratio |
Recommended resolution |
|
Video in landscape |
1 or more |
16:9 |
1920×1080 px |
|
Video in portrait |
1 or more |
9:16 |
1080×1920 px |
|
Square video |
1 or more |
1:1 |
1080×1080 px |
Notes:
- Only one video of at least 10 seconds is sufficient, but we recommend trying multiple formats and resolutions.
- Videos should preferably be uploaded to YouTube and linked to the campaign via a URL link. If it is not possible to upload videos to YouTube beforehand, just supply us with the videos physically and we will then upload them to the backing library on a so-called non-existent YTB account that cannot be traced.
- Video length should be between 10 and 30 seconds for optimal user engagement.